The ELLA-DIKA MAS initiative continues its journey through the Greek retail in 2025, in partnership with D. THANOPOULOS S.A., a company that remains a truly 100% Greek family-owned business with 148 years of history and experience.

The primary and ongoing goal of D. THANOPOULOS S.A. is to provide its customers with the highest quality products and services. This is accomplished through the careful selection of suppliers and producers, strict adherence to hygiene standards, frequent internal quality controls and continuous staff training.

From January 9th to February 7th, 2025, the public will have the opportunity to get informed about the promo activity “To ‘ψαξες;” (Did you look for it?). During their shopping experience, consumers will be encouraged to look for the ELLA-DIKA MAS logo on the packaging of Member Companies’ products, discover promotional offers on selected items and gain insight into the ELLA-DIKA MAS Community. Participating brands include: Agrino, Loux, Kalamata Papadimitriou, HELIOS, KYKNOS, Violanta, Mandrekas, Golden Eggs, Apostolos Papadopoulos Meat Company, Ouzo Plomari Isidoros Arvanitis, CHION Thrace Mills, GEODI, Attiki Honey, Septona, 3ALFA, Coffee Island and Evlogia.

As part of the collaboration with THANOPOULOS Super Markets, selected products from ELLA-DIKA MAS Member Companies will be featured in-store and on the e-shop www.thanopoulos.gr. The campaign will also include a double-page spread and promotional content on D. Thanopoulos S.A. Digital media, flyer distribution and the broadcast of a custom-made spot video across the 5 in-store screens at the Nea Erythraia store. Furthermore, a dedicated display area featuring labelled ELLA-DIKA MAS products will be set-up in all stores for a period of 15 days. The promotion will be assisted by trained brand-ambassadors on Friday and Saturday who will engage with the customets and share information regarding the ELLA-DIKA MAS initiative.

Through the collaboration with Supermarkets Thanopoulos, the Member Companies of ELLA-DIKA MAS continue to actively support the Greek economy and Society, contributing as much as possible to the well-being of Greek citizens.

Participating companies as Members include:

Agrino, Loux, Nitsiakos, Kalamata Papadimitriou, HELIOS Pasta, NISSOS, AGAN, Florina Dinakis, Evvoiki Zymi, Varvayiannis Distillery, SKAG, KYKNOS, HellasFrost, PetrouNuts, Violanta, Gerovassiliou Estate, Endless EC, The Writing Fields, Hellenic Fine Oils, Vlahakis Eggs, Mandrekas, Golden Eggs, Apostolos Papadopoulos Meat Company, Tottis Pack, Isidoros Arvanitis Distillery, Sativa, Navarino Vineyards, Biblia Chora Estate, Kozani Saffron, CHION, D. Koronakis, E. Thymelis, DIRFYS, Skouras Estate, Karakanas Dairy, Trikalinos, Dakos Mills, Thrace Mills, CARTONTEC, GEODI, ATTIKI-PITTAS, Stergiou Family, Domus, VITEX, Katradis, Forlabels, FLEXIA, Elikon Graphic Arts, Koukakis Farm, Karidis Labels, SABO, SEPTONA, Prokos, Voliotis Family, Organic 3S, 3ALFA, Coffee Island, Polyplast, Nikolopoulou, evlogia, Christodoulou Family, Mediline, GR.INOX, Viospiral, Korontzis Bros, Pressious Arvanitidis, Jannis, Kliafas, Doumpia, Mediterra, ERMA FIRST.

Supporting companies include: Athens Medical Center, Mega Brokers, Menelaos Fresh, and Varoulko.